Outreach Toolkit

Outreach to Families

Outreach to Families Prior to Events

There are a variety of strategies to increase Family Member interest in attending Yellow Ribbon events. These include marketing strategies such as the use of an enticing venue, active youth programming, effective use of Family Program staff, and opportunities to communicate with Service Members during deployment. This section of the toolkit highlights the many ways to engage Families prior to, during, and between events.
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    Engaging Families Prior to Events Guide
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    Engaging Families Prior to Events Guide

    The Engaging Families Prior to Event guide is about communicating to Families about the value to be gained by attending an event. The Pre-Deployment event can be a time of high anxiety for Service Members and their Families. A positive Pre-Deployment event can set the stage for interest in future events. This guide will highlight a few ideas and suggestions for increasing Family Member interest.

    Last updated: 6/4/10

    File type: MS Word

    File size: 63KB


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    Who is Yellow Ribbon Brochure Template
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    Who is Yellow Ribbon Brochure Template

    The Yellow Ribbon Reintegration Program may be new to many Service Members and their Families. The sample Yellow Ribbon Brochure outlines the mission of the YRRP team, the structure of the team, and the events they hold. It also provides a placeholder for YRRP team members to put their contact information. This piece is a simple and straightforward way to introduce the YRRP and its offerings.

    Last updated: 10/4/10

    File type: MS Word

    File size: 413KB


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    Save-the-Date Template
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    Save-the-Date Template

    A postcard, brochure, or flyer can serve many purposes while communicating with Service Members and Families. They can serve as an introduction to, a reminder of, or additional information about an event. The first sample demonstrates how to use a postcard as a save-the-date with a brief outline of the agenda that will be covered. This sample demonstrates that you do not need to have all the specifics to send out reminders; rather they can serve as a teaser for an event. The second sample is a flyer that provides detailed information about an event, including time, location, registration information, and a list of resources. This sample shows how providing just the right amount of information can encourage an individual to attend an event and learn more.

    Last updated: 10/4/10

    File type: MS Word

    File size: 260KB


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    30-Day One-Page Invitation Template
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    30-Day One-Page Invitation Template

    The sample 30-Day One-Page Invitation template demonstrates that the use of visual appeal along with a balance of essential information can entice Families to attend an event. Additionally, this flyer calls out the highlights of the event, focusing on the key factors at a glance.

    Last updated: 6/4/10

    File type: MS Word

    File size: 382KB


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    Family Support Survey Template
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    Family Support Survey Template

    The Family Support Survey template can be used as a way to develop the Family Program and Yellow Ribbon connection at events while ensuring that the needs and wants of the Families are met. It can also increase support of the YRRP through Family involvement and attendance.

    Last updated: 10/4/10

    File type: MS Word

    File size: 61KB


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Outreach to Families While at Events

Setting a welcoming tone at events and ensuring that Families are well informed about activities can ease some of the uncertainty and anxiety that may initially be experienced. There are a number of ways to engage Family Members who may have different needs, expectations, and agendas.
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    Engaging Families While at Events Guide
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    Engaging Families While at Events Guide

    The Engaging Families While at Events guide underscores the importance of being creative and using multimedia and hands-on learning opportunities. It is important to use a variety of methods to engage each Family. This guide provides a few tips to get you started.

    Last updated: 10/4/10

    File type: MS Word

    File size: 61KB


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    Engaging Individuals Checklist
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    Engaging Individuals Checklist

    The Engaging Individuals checklist describes how each individual has a unique way of taking in new information effectively. It is a quick reminder of what your presentations should include to attract a variety of learning styles. It also calls attention to the basic, but often forgotten aspects of a presentation, such as leaving time for question and answers.

    Last updated: 10/4/10

    File type: MS Word

    File size: 54KB


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    Sample Welcome Packet
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    Sample Welcome Packet

    The sample Welcome Packet shows examples of what can be included in a welcome packet at an event. For example, a letter from the Commander adds a personal touch, while contact information for the service providers available at the event can be useful both during and after the event. Finally, information about the local area activities or restaurants will help Service Members and their Families enjoy their time together.

    Last updated: 10/4/10

    File type: MS Word

    File size: 664KB


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    Agenda with Descriptions Template
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    Agenda with Descriptions Template

    The Agenda template includes the event agenda and brief descriptions about the specific breakout sessions. This type of communication with the Families can help to establish good communication rapport, while reinforcing the benefit of the individual session.

    Last updated: 10/4/10

    File type: MS Word

    File size: 64KB


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    Schedule of Events Template
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    Schedule of Events Template

    The Schedule of Events template can be used as a way to keep Families continually engaged while at an event. An agenda upon arrival will show consistency between all of the documents sent prior to the event.

    Last updated: 10/4/10

    File type: MS Word

    File size: 331KB


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Outreach to Families Between Events

The first Family event sets the stage for expectations for future events and ensures that there are engaging interactive programs during and between events that can bring people back. The most notable activity includes having youth programming that extends well beyond the timeframe of the event.
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    Maintaining Family Interest Between Events Guide
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    Maintaining Family Interest Between Events Guide

    The Maintaining Interest Between Events guide reviews a few tips, including the most useful tool of engaging the Family Assistance Center specialists who traditionally maintain monthly contact with Family Members. Additionally, it highlights the importance of using resources already available to enhance the Yellow Ribbon Program.

    Last updated: 10/4/10

    File type: MS Word

    File size: 64KB


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    Sample Camp Yellow Ribbon
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    Sample Camp Yellow Ribbon

    The Camp Yellow Ribbon brochure explains the weeklong camping experience for children of those who are currently serving in an deployment cycle or who serve under the United States Military. The week is an opportunity for children of those who serve in the Military to build their knowledge of nature and the outdoors, and work on team building and communication skills. This program demonstrates that although many children and Families experience stress due to Military life, a program such as this will give participants an opportunity to explore those concerns through small group activities that are focused on having fun and learning at the same time.

    Last updated: 10/4/10

    File type: Adobe PDF Reader

    File size: 330KB


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    Sample Newsletter
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    Sample Newsletter

    The sample Newsletter demonstrates that communication with Families between events can be a great way to keep in touch and provide fun and informative information between events.

    Last updated: 10/4/10

    File type: Adobe PDF Reader

    File size: 837KB


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    Sample Letter-Writing Kit Sign-Up Form
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    Sample Letter-Writing Kit Sign-Up Form

    The sample Letter-Writing Kit demonstrates that resources such as this can help keep Military Families connected while a Family Member is deployed. Additional items that can help between events include coloring books, a deployment calendar, stickers, and stories. These resources are made especially for the Military child and can be found on the Operation: Military Kids website.

    Last updated: 10/4/10

    File type: MS Word

    File size: 393KB


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